Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Digital Ad Solutions
According to Zenith’s Programmatic Marketing Forecasts, 67% of the world’s digital display advertising will be traded programmatically by 2019. In the same year, the value of advertising sold programmatically will rise to US$84.9bn. In the advertising industry, automation has been...
Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...
When Marc Pritchard uses choice language to call out the advertising industry, it listens. As chief brand officer of Procter & Gamble, Pritchard manages a significant share of the global advertising budget—which is expected to hit $600 billion by 2021—and...
Google launched its Chrome native ad blocker on Feb. 15 to a mix of fanfare and concern. The blocker is based on standards set by the Coalition for Better Ads (CBA), of which Google is a founding member, aimed...
Spotify revealed that 2 million free users, 1.3 % of its total user base, have been dodging ads through unauthorized apps. As a result, Spotify reduced its monthly active user count of 2017 from 159 million to 157 million to...
Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue. The worldwide movement means Google will partner with news publications to help highlight the most accurate information...
Money is power and dollars speak louder than words, and in 2018 brands are spearheading major change in the digital advertising ecosystem. With billion-dollar concerns like ad fraud, transparency, and brand safety, 2018 will be a major turning point —...
Time to grow up? Online advertising is being described as something akin to a tearaway teenager that is waking up to the fact that everyone now expects it to become an adult. Like a youth without the burden of responsibility...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.cnbc.com Digital advertising technology has the potential to reach consumers based on their online behavior, show them relevant advertising, monitor click-through rates and even attribute those clicks to sales. And advertisers have shown no sign of reducing their...
