Digital Advertising Blog
Solving Digital Advertising's Problems
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NEW YORK–( BUSINESS WIRE )–The IAB Technology Laboratory today released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms...
NBCUniversal’s top ad sales executive, Linda Yaccarino, criticized technology companies for data and brand safety concerns — while noting that it is up to media companies and marketers to ensure that they have a “responsibility” for data and and brand...
Google’s latest General Data Protection Regulation update has unsettled publishers and independent ad tech vendors. Last week, the tech platform confirmed it’s limiting how many ad tech vendors publishers can get user consent for, should they choose to use Google’s...
The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then, the most profound of these being the rise of dominating search engines and social media...
GDPR has become a strong incentive for big companies to cut loose small partners, writes lawyer and entrepreneur Zachi Zach. The deadline for compliance with the European Union’s General Data Protection Regulation (GDPR), May 25, 2018, is quickly approaching. GDPR...
Apple is the case study for mastering the cash conversion cycle. Last year, the company collected money from consumers 86 days before they paid their vendors. Because they’ve found a way to get paid before they have to pay, they...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy . Many in digital advertising have been calling for the end of...
The Digital Content NewFronts wraps up today for the seventh year to connect makers of high-quality digital video content with digital ad buyers, and while the event showed its age, with far fewer presenters than in year’s past, the talk...
Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and...
It looks like we’ve reached a tipping point in online and mobile privacy: Regulators are itching to step in — not just in Europe , either—and users want action. Facebook may be dominating the headlines, but it certainly isn’t the...
