Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference.
Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action that results in a conversion.
Journeys report, for illustration purposes only.
The company took special care to note that this data is anonymously aggregated and not tied to any specific individuals’ identities. From the blog post announcing the features:
… as we work to build the future of analytics, we take our responsibility to keep people’s information safe seriously. We carefully built this product to protect people’s privacy. That’s why the insights we report are aggregated and anonymous; and don’t contain individually identifiable information, like emails and phone numbers. As Facebook Analytics evolves, we’ll make sure it’s in ways that work well for both people and businesses.
Read More at The Original Article: marketingland.com
