Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ad Fraud
Google launched its Chrome native ad blocker on Feb. 15 to a mix of fanfare and concern. The blocker is based on standards set by the Coalition for Better Ads (CBA), of which Google is a founding member, aimed...
The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine...
LOS ANGELES – Twitter on Monday announced a ban on ads for initial offerings of cryptocurrency or sales of virtual currency tokens, sending the value of bitcoin diving below $8,000. Twitter followed the lead of Google and Facebook, which earlier...
The Lumascape is about to get its close-up, but it’s far from ready. Facebook’s crisis over Russian propaganda ads and misuse of people’s data has made increasingly clear the role of data and tech in people’s lives. That’s about to...
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
As ad fraud tech gets better and better, so will the methods we use to stop it. Learn more about the ad fraud trends we expect to see in AdTech industry in 2018 writes, Michael Tiffany, Co-Founder, and President, White...
In an interview this morning with CNN , Mark Zuckerberg profusely apologized on behalf of Facebook, for the role his company played in the Cambridge Analytica scandal. “This was a major breach of trust and I’m really sorry this happened,”...
Google was in Facebook’s position—apologizing—not too long ago. (Reuters/Baz Ratner) As top brass holed up yesterday to deal with the fallout from data privacy revelations that erased more than in two day, its top rival, , was addressing the two...
Half an ad has been enough to comprise a digital “view” according to the industry’s Media Rating Council for the past three years, but the group may consider toughening its oft-maligned standard to require every single ad pixel displays. That...
Google’s decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars....
