Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Programmatic
OpenX, an independent ad exchange and supply-side platform that helps publishers sell advertising programmatically, says it plans to increase investment in its ad quality initiatives to around $25 million this year. The ad-tech firm says the money will be spent,...
This article is a free preview of the new issue of Digiday magazine, our quarterly print publication that’s distributed to Digiday+ members. To find out more about Digiday+ — and to subscribe — please visit the Digiday+ section . Six...
Original Article: www.marketingweek.com They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.huffingtonpost.com HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers – a “100% viewability” demand that...
Original Article: www.cnbc.com Digital advertising technology has the potential to reach consumers based on their online behavior, show them relevant advertising, monitor click-through rates and even attribute those clicks to sales. And advertisers have shown no sign of reducing their...
Original Article: adage.com YouTube will give brands better understanding of how ads are viewed across multiple devices. YouTube introduced new ad quality standards that even Procter & Gamble’s Marc Pritchard could praise. Google ‘s video service will now offer independent...
Original Article: adage.com Ads need to go on a diet. More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning ,...
Original Article: www.exchangewire.com The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared...
Original Article: www.thedrum.com Dentsu has been a key name in recent over-charging scandals While Dentsu is doing its level best to isolate the over-billing scandal to its Japanese office, the discovery is entirely unsurprising. If you haven’t been following, the...
