The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared for it.

In this chapter of the serialisation of The Programmatic Handbook , published by the IAB UK, Yves Schwarzbart (pictured below), head of policy and regulatory affairs, IAB UK, details the privacy considerations of the GDPR and the focus on transparency and control for consumers.

The drive towards a more targeted and personalised advertising experience has – for some time – […READ MORE AT: Original Article: www.exchangewire.com]