Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Programmatic
Original Article: www.secureworldexpo.com Every now and again in the cybersecurity world, an unprecedented attack happens that either causes massive damage and sends people scrambling or unites an entire community to fight back. Then there was Methbot, a sophisticated digital advertising...
Original Article: digitalcontentnext.org A recent report from White Ops estimates that a Russian bot operation — dubbed Methbot because of references to ‘meth’ in its code — is netting up to $5 million per day for its owners in fraudulent...
Original Article: martechseries.com GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and...
Original Article: www.adnews.com.au Marc Pritchard Procter & Gamble will review all of its agency contracts in 2017, vowing to put an end to “murky” and “fraudulent” practices within the industry and crack down on rip-offs related to digital marketing. The...
Original Article: www.exchangewire.com With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making...
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: www.the-blockchain.com Adchain , an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys , a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for...
Original Article: www.financialexpress.com Digital advertising is the buzzword with brands and ad tech platforms building various performance metrics to engage customers through video ads and target purchase intent. With India being a key growth market in this space, it didn’t...
Original Article: fortune.com Estimates are that more than $7 billion a year is lost to fraudulent traffic and bogus clicks. In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly built a...
Original Article: www.mediapost.com With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six digital media buying trends to expect in 2017. 1....
