GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and Marketing Forecast, identified the primary disruptors in paid ads ecosystem.

Interaction 2017 quotes the duopoly of Facebook and Google in online advertising, trends in ad blocking and the malice of fake news. The critical approach adopted by Interaction 2017 demonstrates the ambiguity in online ad pricing trends.

[…READ MORE AT: Original Article: martechseries.com]