Digital ads have been creating some new types of problems for brands over the past few years.
Bots and fraud have siphoned away ad dollars while providing no value. Some high-profile sites found their target could be tagged as ” adult and inappropriate ,” resulting in the loss of ad revenue.
Then there’s the whole question of how many influencer marketers have fake followings , wasting the money they receive from brands.
Well, things are worse than we thought. A new study by the Times of London found that some big brands saw their names paired with terrorism and white supremacy content. And other developments show that the level of ad fraud is even higher than once believed. Just when you thought that online ads were a help to your bottom line, you find they’re supporting a bottomless pit of problems. READ MORE AT: Original Article: www.inc.com
