Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Tech
Criminals phish credit card numbers with ‘Twitter verification’ scam Original Article: www.scmagazine.com This article originally appeared on SC Magazine UK. Criminals are targeting users on Twitter with Twitter-native ads, purporting to offer verified account status but instead taking over their...
Pandora launches mobile muted video, responsive display ads Original Article: www.marketingdive.com Dive Brief: Pandora is rolling out two new ad formats to all advertisers on Jan. 19: muted video and responsive display ads, per a company press release . Both...
Original Article: www.business2community.com Brands are challenged to get the right placement for their ads at the right time. They have to find the right sites, and they have to find the right platforms and the right placement on the page....
by Peter Ryan, Op-Ed Contributor, May 17, 2016, 8:00 AM The impression economy is finally faltering, with some wise folks calling it “ the biggest mistake ” our industry ever made. Video has it’s own problems with the “view” as...
BOSTON, Dec. 13, 2016 /PRNewswire/ Celtra, the leading creative management platform for digital advertising, today released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra. The study...
The Year Everyone Realized Digital Media Is Doomed By Theodore Ross December 13, 2016 Click here to view original web page at The Year Everyone Realized Digital Media Is Doomed If a pattern can be discerned from the gory remains...
Digiday One of the true bright spots for publishers could wind up further eroding the value of their most precious asset. With display advertising in a free fall — and what little of value there is being sucked up by...
There are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads Next event at the Microsoft campus...
Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way. This summer, the agency started digging into what makes banner ads...
Where AI & Native Advertising Come Together ExchangeWire (blog) Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads … ...
