Last year saw brands and publishers alter the way they distribute content through a significant increase in native advertising adoption. As a result, 2017 looks set to see important changes within native advertising as the focus will shift to a mobile-first perspective.

The 2016 year also witnessed a groundswell in ad-blocking behavior from consumers, driven by poorly executed and overtly intrusive display adverts that acted as the catalyst for an increase in mobile-led browsing. And with the increase in mobile ads came consumers’ drive to download mobile ad blockers in to save their data allowance for the content that they actually wished to see.

These factors suggest that 2017 will be a promising year for the industry as more brands and publishers shift from display to native advertising, creating content that consumers want to see and which adds to, rather than takes away from, their experience……READ MORE at: Original Article: www.luxurydaily.com