Twitter’s woes are far from over, but President Donald Trump may have breathed new life into the flailing platform.
Trump is a master at the art of the headline-grabbing, logic-defying, truth-stretching tweet, an unprecedented feature of his successful campaign for president. In recent months, he has taken to Twitter to defend his business interests, mock his competitors and even praise or call brands out — bringing back attention to a platform that has been increasingly sidelined by marketers recently.
Now, suddenly, Twitter has never been more influential, according to Wharton professor of legal studies and business ethics Kevin Werbach. […Original Article: digiday.com]
