Google’s policies were largely expanded to protect users from misleading and predatory offers, explained Scott Spencer, Google’s global director of product management for sustainable ads, in a video conference.

Google declined to share the percentage bad ads represented against the total volume of ads served across its platform last year.

For example, in July , the platform introduced a policy to ban ads for payday loans which are known to result in unaffordable payments and high default rates for users. “In the six months since launching this policy, we disabled more than five million payday loan ads,” said Spencer. […]READ MORE at: Original Article: www.campaignasia.com