Facebook reported on multiple occasions late last year that it had been misreporting both ad video views and Instant Article stats.
To help smooth things over with marketers, the social network explained today how it plans to be more transparent about advertising data going forward. First, the information that Facebook sends to its partners will be subject to an audit by the Media Rating Council (MRC) to verify its accuracy.
The company says it also now works with 24 third-party verification companies to keep tabs on metrics like reach, attribution, demographics, brand lift, offline sales and mobile app […READ MORE AT: Original Article: www.engadget.com ]
