After a stark warning from one of the world’s biggest advertisers that it will no longer accept the status quo in digital advertising, publishers are rushing to burnish their credentials and illustrate how premium sites can help advertisers avoid some of the most common pitfalls.

Last month, Procter & Gamble’s chief brand officer Marc Pritchard told the audience at a conference hosted by the Interactive Advertising Bureau that the consumer-packaged goods behemoth will no longer waste ad dollars on substandard digital media.

That includes agencies, platforms or technology firms that don’t comply with industry standards in areas such as […]