Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That was until Carolyn Everson, vp, global marketing solutions at Facebook took the stage Monday night at the retail conference Shoptalk.
Everson addressed the allegations and stressed how important the privacy of its users is and that this “will be a full-scale investigation” into what Cambridge Analytica did.
“If the allegations are true, this is an incredible violation of everything that we stand for,” Everson said.
The statement from Everson is one of the few public words the company has shared, amid other news that chief information security officer, Alex Stamos, may leave Facebook after clashing with how the company’s handled its many controversies, including Russian interference during the 2016 election. Stamos went to Twitter on Monday night to say that he’s still at Facebook. He did not say whether he was stepping down in August, per reporting by The New York Times.
After speaking about the large elephant in the room, Everson continued on with how Facebook envisions the mobile storefront and what marketers need to learn and apply to their business moving forward.
Read More at The Original Article: www.adweek.com
