Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Digital Ad Solutions
Removing the mystery of digital advertising – that’s what in-house is all about. In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of...
The following is a guest post from Michael Tiffany, president and co-founder of White Ops . It used to be easy to tell when non-human traffic was sapping your ad dollars. Until recently, bots almost exclusively lived in data centers...
Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams...
Dive Brief: Sixty-five percent of surveyed marketers purchasing digital ads programmatically have either moved those functions in-house (18%) or have started to, with plans to continue internalizing functions (47%), according to new research by the Interactive Advertising Bureau (IAB) made...
World Federation of Advertisers’ members including Procter & Gamble, Unilever, Mastercard and Diageo issue a bugle call for all players of the complex adtech ecosystem – ad-tech companies, agencies, publishers and platforms – to work with advertisers in an effort...
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before...
As the advertising and media sector adjusts to a landscape without Sir Martin Sorrell as the face of WPP, speculation turns to both the future of the world’s biggest media agency and the repercussions of the ad mogul’s resignation on...
Andy Batkin, CEO of Duration Media stated, “Our network enables publishers to increase their inventory and revenue by 20 percent-100 percent, while guaranteeing to advertisers that their ads were 100 percent in view, with a fully engaged user, in a...
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better to hop on the programmatic bandwagon sooner, rather...
