Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Digital Ad Solutions
Original Article: www.the-blockchain.com Adchain , an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys , a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for...
Original Article: www.adweek.com The beauty brand is testing a new way to measure emojis. L’Oréal As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps....
Original Article: smallbiztrends.com We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Last updated: January 22, 2017 Banner Ads...
Original Article: performancein.com If you’ve got to see it to believe it, you’ve certainly got to see it to be influenced by it. Or at least that’s what advertisers assert in their continued quest for enhanced viewability. Viewability is now...
Original Article: fortune.com Estimates are that more than $7 billion a year is lost to fraudulent traffic and bogus clicks. In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly built a...
Original Article: www.forbes.com What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies. Marketers will begin focusing on PR tech: Sharam Fouladgar-Mercer, CEO, AirPR...
Original Article: www.thedrum.com The federal action the only way to tackle ad fraud The ad industry’s ability to self-govern has been pulled into question after the uncovering of a global fraud operation, allegedly the biggest ad fraud in history, was...
Original Article: www.huffingtonpost.co.uk The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad...
Original Article: www.mediapost.com With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six digital media buying trends to expect in 2017. 1....
Original Article: www.martechadvisor.com If 2016 is any indication for 2017, it will be the year of the customer experience. Jamie Anderson, Senior Vice President & CMO at SAP Hybris explains how with the surge of new technology and, with it,...
