Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Digital Ad Solutions
Original Article: www.minonline.com Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference , laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of...
Original Article: www.wsj.com Companies like TripleLift are running ‘programmatic native’ ads for brands such as Neiman Marcus Every other day it seems that a new online publisher is promising to reinvent digital advertising , amid cries from industry luminaries that...
Original Article: www.mediapost.com DashBid has announced the release of DBeX Engagement Spectrum, which will power its DashBid Exchange (DBeX) and give advertisers the ability to buy “engagement metrics beyond impression, viewability, and demographics.” The new feature, available in Q1 2017,...
Original Article: www.businessinsider.com Brett Wilson, TubeMogul cofounder and CEO. When Business Insider chats on the phone with TubeMogul CEO Brett Wilson on Tuesday, he has just jumped off the stage after addressing his staff on his and their first official...
Original Article: www.prnewswire.com LONDON, Jan. 16, 2017 /PRNewswire/ — DoubleVerify (DV), the recognised leader in digital quality solutions, today announced it has received certification from ABC for the third consecutive year for its IQ Viewability Advanced solution. The accreditation further...
Original Article: qz.com The European Commission is about to make a lot of publishers very happy (paywall). Sweeping online-privacy regulations went into effect in the EU last year that gave users more control over their data. But the new rules,...
Original Article: www.exchangewire.com Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for publishers, it’s the basis of inventory appeal; and for technology providers, it’s the currency everyone wants to...
