Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Viewability
Original Article: www.secureworldexpo.com Every now and again in the cybersecurity world, an unprecedented attack happens that either causes massive damage and sends people scrambling or unites an entire community to fight back. Then there was Methbot, a sophisticated digital advertising...
Original Article: www.mediapost.com GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief Digital...
Original Article: www.adnews.com.au Marc Pritchard Procter & Gamble will review all of its agency contracts in 2017, vowing to put an end to “murky” and “fraudulent” practices within the industry and crack down on rip-offs related to digital marketing. The...
Original Article: www.exchangewire.com With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making...
Original Article: martechtoday.com The Tech Lab at the Interactive Advertising Bureau (IAB) has made its first acquisition for a new Tool Repository. The Lab announced late last week that it will take over control of an initiative originally conceived and...
Original Article: customerthink.com When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing...
Original Article: www.thedrum.com Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, criminal at worst” media supply...
Original Article: www.campaignasia.com Google’s policies were largely expanded to protect users from misleading and predatory offers, explained Scott Spencer, Google’s global director of product management for sustainable ads, in a video conference. Google declined to share the percentage bad ads...
Original Article: adexchanger.com “ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience ....
Original Article: rethinkresearch.biz Debates around viewability and ad fraud continue to plague the digital advertising space in 2017, but thanks to data and technology improvements seen over the past few years, viewability metrics are bringing some order back to the...
