Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ad Fraud
Original Article: www.marketingweek.com This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers need to take charge and use bodies such as the IAB to create a greater awareness...
Original Article: qz.com The European Commission is about to make a lot of publishers very happy (paywall). Sweeping online-privacy regulations went into effect in the EU last year that gave users more control over their data. But the new rules,...
Original Article: digiday.com Ad fraud is an issue in every country, though it is especially rampant in China . Digital spend in China is predicted by eMarketer to grow from $40.4 billion in 2016 to $83.6 billion in 2020. But...
Original Article: mumbrella.com.au In what it is claiming as a world first, the Interactive Advertising Bureau has set a line in the sand on viewability, but warned the space is too complex to rely on a single measurement. IAB CEO...
Original Article: www.exchangewire.com Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for publishers, it’s the basis of inventory appeal; and for technology providers, it’s the currency everyone wants to...
Original Article: www.businessinsider.com Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in...
