Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ad Fraud
You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive...
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report...
Advertisers are growing more concerned about their ads appearing in brand-safe environments, according to a study from advertising and media company Oath. The survey on over 300 advertising decision makers in the US found that 99% expressed concern about their...
As a marketer, you assume that when you buy digital ads, the ads are shown to humans visiting websites — in other words, the ads load when the pages load when humans visit. But what if I told you that...
The transparency movement in digital advertising is well underway. But if we’ve learned anything in recent months, it’s that uncovering the truth doesn’t magically drive better outcomes for buyers or expel bad actors from the ecosystem. It’s what you do...
Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe environments, according to a survey of 304 advertising decision-makers released Wednesday. The...
Blockchain promises many things to potential users- from secure financial transactions to smart contracts, and now, a more transparent and fraud-free programmatic adtech space . Will it succeed in creating a more fair and productive industry? There is no debate...
“It’s time to grow up. It’s time for action.” Marc Pritchard, CEO of Procter and Gamble, shared these words with digital advertisers worldwide in 2017, and the statement echoes into today’s advertising technology landscape in the dawn of the GDPR...
Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads. Founded in 2009...
Removing the mystery of digital advertising – that’s what in-house is all about. In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of...
