Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ad Fraud
Money is power and dollars speak louder than words, and in 2018 brands are spearheading major change in the digital advertising ecosystem. With billion-dollar concerns like ad fraud, transparency, and brand safety, 2018 will be a major turning point —...
Fraudulent video advertising traffic declined by 31% in 2017 compared to 2016, according to a new study from the video advertising platform Extreme Reach. Among video aggregators, that number is even more significant, with fraud down 40% year-over-year. The company...
ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold. At its annual conference on Tuesday (6 March), the body’s director general, Phil Smith, called for advertisers to...
Despite industry initiatives to address it, ad fraud is still a massive issue. Juniper Research estimates that advertisers will lose $51 million (£36.5 million) per day on ad fraud in 2018, totaling $19 billion (£13.6 billion) over the year. Publishers...
OpenX, an independent ad exchange and supply-side platform that helps publishers sell advertising programmatically, says it plans to increase investment in its ad quality initiatives to around $25 million this year. The ad-tech firm says the money will be spent,...
This article is a free preview of the new issue of Digiday magazine, our quarterly print publication that’s distributed to Digiday+ members. To find out more about Digiday+ — and to subscribe — please visit the Digiday+ section . Six...
Original Article: www.marketingweek.com They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.cnbc.com Digital advertising technology has the potential to reach consumers based on their online behavior, show them relevant advertising, monitor click-through rates and even attribute those clicks to sales. And advertisers have shown no sign of reducing their...
Original Article: www.cmo.com.au The Interactive Advertising Bureau (IAB) Australia is streamlining its advisory council structure and says it’s putting simplification, transparency and trust at the core of its activities in 2017. The digital association has established a new Executive Tech...
