Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: June 2018
Original Article: adexchanger.com Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options often lack the scale necessary for...
PwC partner Megan Brownlow has warned audiences about the trust issues that plague online advertising, claiming they have “blackened the entire industry”. Speaking during her presentation of PwC’s Outlook report at Mumbrella360, Brownlow said: “If you think about the problems...
A leading expert into global ad fraud has claimed the practice has become so commonplace that it’s become one of the most profitable criminal activities on the planet. Dr Augustine Fou is a New York-based cybersecurity and ad fraud expert...
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed tend to be displeasing more often than anyone...
Terrance Nixon, digital media supervisor at Publicis.Sapient “Talking about people that don’t want to be advertised to is an oxymoron. I was exposed to so many ads this morning – on the radio, billboards. Everyone is going to be difficult,...
At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment, writes Lee Thompson. The digital audio market represents one of the least cluttered spaces in digital...
Procter & Gamble has vowed to take back control of the advertising process, investing in its own data platform and analytics While buying advertising through TV, radio or print is relatively straightforward and predictable for brands, the rise of digital...
You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive...
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report...
Advertisers are growing more concerned about their ads appearing in brand-safe environments, according to a study from advertising and media company Oath. The survey on over 300 advertising decision makers in the US found that 99% expressed concern about their...
