Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Digital Ad Solutions
Original Article: adage.com YouTube will give brands better understanding of how ads are viewed across multiple devices. YouTube introduced new ad quality standards that even Procter & Gamble’s Marc Pritchard could praise. Google ‘s video service will now offer independent...
Facebook reported on multiple occasions late last year that it had been misreporting both ad video views and Instant Article stats. To help smooth things over with marketers, the social network explained today how it plans to be more transparent...
Original Article: www.thedrum.com Dentsu has been a key name in recent over-charging scandals While Dentsu is doing its level best to isolate the over-billing scandal to its Japanese office, the discovery is entirely unsurprising. If you haven’t been following, the...
Original Article: www.secureworldexpo.com Every now and again in the cybersecurity world, an unprecedented attack happens that either causes massive damage and sends people scrambling or unites an entire community to fight back. Then there was Methbot, a sophisticated digital advertising...
Original Article: www.inc.com Digital ads have been creating some new types of problems for brands over the past few years. Bots and fraud have siphoned away ad dollars while providing no value. Some high-profile sites found their target could...
Original Article: www.adnews.com.au Marc Pritchard Procter & Gamble will review all of its agency contracts in 2017, vowing to put an end to “murky” and “fraudulent” practices within the industry and crack down on rip-offs related to digital marketing. The...
Original Article: www.thedrum.com Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, criminal at worst” media supply...
Original Article: www.campaignasia.com Google’s policies were largely expanded to protect users from misleading and predatory offers, explained Scott Spencer, Google’s global director of product management for sustainable ads, in a video conference. Google declined to share the percentage bad ads...
Original Article: adexchanger.com “ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience ....
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
