Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: BOTS
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure...
Despite being engulfed in several scandals of late—especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress —Facebook reported its second-largest quarter ever in terms of revenue generated in the first quarter of 2018,...
Brand safety is critical given that parts of the digital ecosystem are still like the Wild West. And it comes with price tag. “It’s table stakes,” says John Montgomery, global brand safety officer, GroupM during a Wednesday session at Cannes...
Original Article: adexchanger.com Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options often lack the scale necessary for...
PwC partner Megan Brownlow has warned audiences about the trust issues that plague online advertising, claiming they have “blackened the entire industry”. Speaking during her presentation of PwC’s Outlook report at Mumbrella360, Brownlow said: “If you think about the problems...
A leading expert into global ad fraud has claimed the practice has become so commonplace that it’s become one of the most profitable criminal activities on the planet. Dr Augustine Fou is a New York-based cybersecurity and ad fraud expert...
Procter & Gamble has vowed to take back control of the advertising process, investing in its own data platform and analytics While buying advertising through TV, radio or print is relatively straightforward and predictable for brands, the rise of digital...
You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive...
As a marketer, you assume that when you buy digital ads, the ads are shown to humans visiting websites — in other words, the ads load when the pages load when humans visit. But what if I told you that...
Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads. Founded in 2009...
