Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Invalid Traffic
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure...
Few would argue that the digital ads industry isn’t broken. We’ve come to accept ads as a punishment for using free services, but they’re invasive, annoying, and creepy; they collect too much information, and they can contain malware . Even...
Ad fraud is a major concern in the media industry, being rated as anything between a mild annoyance to the very death knell of programmatic advertising, depending where one sits on the issue. And if you thought this was a...
As a marketer, you assume that when you buy digital ads, the ads are shown to humans visiting websites — in other words, the ads load when the pages load when humans visit. But what if I told you that...
The following is a guest post from Michael Tiffany, president and co-founder of White Ops . It used to be easy to tell when non-human traffic was sapping your ad dollars. Until recently, bots almost exclusively lived in data centers...
The first banner ad was launched by AT&T in 1994, heralding the beginning of digital advertising. The industry has gone through many changes since then, the most profound of these being the rise of dominating search engines and social media...
