Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Data Safety
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative , a mobile publisher platform and programmatic ad exchange which is now part of Verve Group . By becoming a programmatic partner of Anzu, advertisers working with PubNative...
Despite being engulfed in several scandals of late—especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress —Facebook reported its second-largest quarter ever in terms of revenue generated in the first quarter of 2018,...
There’s a lot of talk about the much-needed ad tech consolidation, and nowhere is that more visible than at the Cannes Lions festival. Last year, some 20 ad tech companies dominated the festival’s harbor. This year’s ad tech flotilla has...
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising industry in recent years....
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25...
“PLEASE don’t leave us.” From the dozens of e-mails in people’s inboxes, begging them to give their consent to be sent further messages, you could deduce that the senders of newsletters and the like are hardest hit by the European...
Dive Brief: Sixty-five percent of surveyed marketers purchasing digital ads programmatically have either moved those functions in-house (18%) or have started to, with plans to continue internalizing functions (47%), according to new research by the Interactive Advertising Bureau (IAB) made...
GDPR Opens A New, Better Chapter For Digital Marketing The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising,...
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
