Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Content Marketing
4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous...
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has...
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage “new” tactics, including digital influencers and particularly those rich in social currency: YouTubers, Instagrammers and bloggers with large followings. Unfortunately, the...
Klout bows out. Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed to be the arbiter of influence. The company invented the “Klout Score,”...
Consumer-goods giant returns to Google site after a year away P&G will only run ads on videos it has reviewed and approved Procter & Gamble Co. , one of world’s biggest advertisers, kept its ads off YouTube for more than...
The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for Bonnie Tyler’s “Total Eclipse of the Heart.” Music lasts, in other...
Just weeks ago, Unilever, one of the biggest advertising spenders in the world, threatened to pull ads from digital and social platforms if they fail to eradicate content which “creates division in society and promotes anger and hate.” Considering that...
When Marc Pritchard uses choice language to call out the advertising industry, it listens. As chief brand officer of Procter & Gamble, Pritchard manages a significant share of the global advertising budget—which is expected to hit $600 billion by 2021—and...
Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue. The worldwide movement means Google will partner with news publications to help highlight the most accurate information...
Time to grow up? Online advertising is being described as something akin to a tearaway teenager that is waking up to the fact that everyone now expects it to become an adult. Like a youth without the burden of responsibility...
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