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Posts tagged with: Ad Blockers
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
Google launched its Chrome native ad blocker on Feb. 15 to a mix of fanfare and concern. The blocker is based on standards set by the Coalition for Better Ads (CBA), of which Google is a founding member, aimed...
Spotify revealed that 2 million free users, 1.3 % of its total user base, have been dodging ads through unauthorized apps. As a result, Spotify reduced its monthly active user count of 2017 from 159 million to 157 million to...
Google’s decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars....
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.cmo.com.au The Interactive Advertising Bureau (IAB) Australia is streamlining its advisory council structure and says it’s putting simplification, transparency and trust at the core of its activities in 2017. The digital association has established a new Executive Tech...
Original Article: www.campaignasia.com Google’s policies were largely expanded to protect users from misleading and predatory offers, explained Scott Spencer, Google’s global director of product management for sustainable ads, in a video conference. Google declined to share the percentage bad ads...
Original Article: adexchanger.com “ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience ....
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: www.itproportal.com It wasn’t just the news of Trump and Brexit that dominated headlines in 2016 – adblocking also remained high on the news agenda after experiencing a roller-coaster year. Murmurs among the industry claimed that 2016 would represent...
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