Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Mobile Marketing
4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous...
Brewing giant AB InBev announced it is running a blockchain-based mobile ad campaign across a number of its leading brands, a collaboration with the mobile marketing company Kiip, according to news shared with Mobile Marketer. The companies claim this is...
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report...
Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams...
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Part...
Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...
Americans’ obsession with the internet is still growing. New data from Pew Research Center found that 26 percent of American adults admit to being online “almost constantly,” and 43 percent go online “several times a day.” In 2015, roughly 21...
Facebook and Google are making separate pushes into mobile gaming and have developed ways for marketers to place ads in games. Google on Thursday announced several programs and monetization strategies for game developers that also will ensure brand safety, such...
![Mobile Ad Fraud 2016: Japan Most Susceptible, iOS And Gaming Apps Most Targeted [REPORT]](http://digitaladvertising.blog/wp-content/uploads/2017/02/mobile-ad-frauds-by-app-verticals-2016-696x405-1.png)
Original Article: dazeinfo.com Mobile ad frauds by app verticals 2016 Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob’s The...
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