Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Display Advertising
Andy Batkin, CEO of Duration Media stated, “Our network enables publishers to increase their inventory and revenue by 20 percent-100 percent, while guaranteeing to advertisers that their ads were 100 percent in view, with a fully engaged user, in a...
Most marketers agree that viewability is important, but few agree on how it should be defined. The CMO Council surveyed 233 senior marketers worldwide in the first quarter of 2018 and found that few respondents are completely fine with the Interactive Advertising Bureau’s viewability guidelines,...
The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry’s obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to...
Sees digital advertising expenditure in India growing by 30% in 2018 Making the digital medium more effective and accountable for advertisers, GroupM’s rollout of viewability and accountability standards support continued investment in digital media. Advertisers are keen to invest only...
Display advertising continues to be an effective format for advertisers as analysis of 675 digital ad campaigns finds that brand awareness rose by 12% on average, with some campaign hitting as high as 55%. An IAB UK (Internet Advertising Bureau)...
