Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Transparency
Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the...
I’ve always had a hunch about online advertising, particularly substantiated by Facebook, that most of the “clicks” — what you are directly charged for — are largely made up of fake people, bots or otherwise irrelevant profiles. Why have I...
If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top of the list for years. Even now, digital earns nicknames like “the nirvana of quantifiable marketing” from...
When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper...
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure...
Brand pages will now link to all the ads for that brand currently running on Facebook. Credit: Facebook Facebook is now showing every ad from every brand running on its platform, part of a new transparency push to fight the...
Despite being engulfed in several scandals of late—especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress —Facebook reported its second-largest quarter ever in terms of revenue generated in the first quarter of 2018,...
Last October, Facebook announced that it would start requiring advertisers to disclose their identities when purchasing space on the social network. Now, according to a report at Politico , the company is going global with the feature this week in...
Google has undergone a wholesale rebrand of its adtech wares by unifying its DoubleClick products and Google Analytics 360 Suite under the Google Marketing Platform, along with the debut of a new Google Ads offering in a bid to simplify...
Few would argue that the digital ads industry isn’t broken. We’ve come to accept ads as a punishment for using free services, but they’re invasive, annoying, and creepy; they collect too much information, and they can contain malware . Even...
