Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: MRC
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure...
World Federation of Advertisers’ members including Procter & Gamble, Unilever, Mastercard and Diageo issue a bugle call for all players of the complex adtech ecosystem – ad-tech companies, agencies, publishers and platforms – to work with advertisers in an effort...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: adage.com YouTube will give brands better understanding of how ads are viewed across multiple devices. YouTube introduced new ad quality standards that even Procter & Gamble’s Marc Pritchard could praise. Google ‘s video service will now offer independent...
Facebook reported on multiple occasions late last year that it had been misreporting both ad video views and Instant Article stats. To help smooth things over with marketers, the social network explained today how it plans to be more transparent...
