Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Google
Google has undergone a wholesale rebrand of its adtech wares by unifying its DoubleClick products and Google Analytics 360 Suite under the Google Marketing Platform, along with the debut of a new Google Ads offering in a bid to simplify...
Why Can DAD With 500 Million Users Reshape the Digital Advertising Industry? Advertisement: The word comes from Latin “advertere,” which means “attention, inducement and transmission,” which then evolved into “advertising.” Its meaning is often taken to be “an action to...
Three leading UK national news publishers have combined forces to create a jointly-owned advertising platform which they hope will build a “better digital ecosystem” for publishers and readers. The Telegraph, Guardian News and Media, and News UK, which publishes the...
There’s no doubt this year’s Cannes Lions festival is a more subdued affair than it’s been in years past, but it isn’t just ad agencies and ad tech vendors pulling back — it’s Facebook and Google, too. Google and Facebook...
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25...
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before...
Facebook’s data privacy scandal has done little to deter advertisers from the social media platform, according to a major ad firm. Publicis Media CEO Steve King told CNBC that Facebook has experienced an erosion of trust after allegations that right-wing...
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
Google’s latest General Data Protection Regulation update has unsettled publishers and independent ad tech vendors. Last week, the tech platform confirmed it’s limiting how many ad tech vendors publishers can get user consent for, should they choose to use Google’s...
Apple is the case study for mastering the cash conversion cycle. Last year, the company collected money from consumers 86 days before they paid their vendors. Because they’ve found a way to get paid before they have to pay, they...
