Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: In-House Programmatic
What’s agencies’ loss is consultancies’ gain. Consultancies like Accenture Interactive, PwC and Deloitte Digital are all making one core tenet part of their pitch to marketers: If you want to take back more marketing in-house, we’ll help you do it....
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed tend to be displeasing more often than anyone...
Procter & Gamble has vowed to take back control of the advertising process, investing in its own data platform and analytics While buying advertising through TV, radio or print is relatively straightforward and predictable for brands, the rise of digital...
Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe environments, according to a survey of 304 advertising decision-makers released Wednesday. The...
Removing the mystery of digital advertising – that’s what in-house is all about. In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of...
Dive Brief: Sixty-five percent of surveyed marketers purchasing digital ads programmatically have either moved those functions in-house (18%) or have started to, with plans to continue internalizing functions (47%), according to new research by the Interactive Advertising Bureau (IAB) made...
