Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Privacy
Much as contextual targeting is experiencing a rebirth due to the arrival of the General Data Protection Regulation, ad-buyer demand for programmatic guaranteed deals is also increasing for some publishers. This method of ad buying, in which an advertiser can...
Why Can DAD With 500 Million Users Reshape the Digital Advertising Industry? Advertisement: The word comes from Latin “advertere,” which means “attention, inducement and transmission,” which then evolved into “advertising.” Its meaning is often taken to be “an action to...
“It feels like Mom and Dad crashed the party this year,” a top agency executive said to me in a fog of rosé in Cannes last night. It’s certainly the theme of the week, which is winding down on a...
“It’s time to grow up. It’s time for action.” Marc Pritchard, CEO of Procter and Gamble, shared these words with digital advertisers worldwide in 2017, and the statement echoes into today’s advertising technology landscape in the dawn of the GDPR...
“PLEASE don’t leave us.” From the dozens of e-mails in people’s inboxes, begging them to give their consent to be sent further messages, you could deduce that the senders of newsletters and the like are hardest hit by the European...
GDPR Opens A New, Better Chapter For Digital Marketing The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising,...
Facebook’s ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, “Facebook is complicated. That shouldn’t stop lawmakers.,”...
Facebook’s data privacy scandal has done little to deter advertisers from the social media platform, according to a major ad firm. Publicis Media CEO Steve King told CNBC that Facebook has experienced an erosion of trust after allegations that right-wing...
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
