Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Ad Fraud
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative , a mobile publisher platform and programmatic ad exchange which is now part of Verve Group . By becoming a programmatic partner of Anzu, advertisers working with PubNative...
Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the...
I’ve always had a hunch about online advertising, particularly substantiated by Facebook, that most of the “clicks” — what you are directly charged for — are largely made up of fake people, bots or otherwise irrelevant profiles. Why have I...
If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top of the list for years. Even now, digital earns nicknames like “the nirvana of quantifiable marketing” from...
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure...
Brand pages will now link to all the ads for that brand currently running on Facebook. Credit: Facebook Facebook is now showing every ad from every brand running on its platform, part of a new transparency push to fight the...
Despite being engulfed in several scandals of late—especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress —Facebook reported its second-largest quarter ever in terms of revenue generated in the first quarter of 2018,...
Few would argue that the digital ads industry isn’t broken. We’ve come to accept ads as a punishment for using free services, but they’re invasive, annoying, and creepy; they collect too much information, and they can contain malware . Even...
Ad fraud is a major concern in the media industry, being rated as anything between a mild annoyance to the very death knell of programmatic advertising, depending where one sits on the issue. And if you thought this was a...
Why Can DAD With 500 Million Users Reshape the Digital Advertising Industry? Advertisement: The word comes from Latin “advertere,” which means “attention, inducement and transmission,” which then evolved into “advertising.” Its meaning is often taken to be “an action to...
