Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Blockchain
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure...
Few would argue that the digital ads industry isn’t broken. We’ve come to accept ads as a punishment for using free services, but they’re invasive, annoying, and creepy; they collect too much information, and they can contain malware . Even...
Why Can DAD With 500 Million Users Reshape the Digital Advertising Industry? Advertisement: The word comes from Latin “advertere,” which means “attention, inducement and transmission,” which then evolved into “advertising.” Its meaning is often taken to be “an action to...
Brewing giant AB InBev announced it is running a blockchain-based mobile ad campaign across a number of its leading brands, a collaboration with the mobile marketing company Kiip, according to news shared with Mobile Marketer. The companies claim this is...
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising industry in recent years....
Blockchain promises many things to potential users- from secure financial transactions to smart contracts, and now, a more transparent and fraud-free programmatic adtech space . Will it succeed in creating a more fair and productive industry? There is no debate...
OpenRTB was once a gamechanger. Introduced nearly eight years ago, the protocol was meant to enable real-time bidding (RTB) by providing open standards between buyers and sellers of advertising. But transparency, fraud and brand safety issues have become so prevalent...
The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filings of former...
This article is part of our series “ Blockchain beyond Bitcoin “. Bitcoin is the beginning, but it’s far from the end. To help you wrap your head around why, we’re taking a deep dive into the world of blockchain....
Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else—that five years down the road, the landscape for them is going to look vastly different than it does today. And,...
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