Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Influencer Marketing
“It feels like Mom and Dad crashed the party this year,” a top agency executive said to me in a fog of rosé in Cannes last night. It’s certainly the theme of the week, which is winding down on a...
Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget . She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy...
With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company’s CMO, Keith Weed,...
