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Posts tagged with: MarTech
AT&T has snapped up adtech giant AppNexus in a deal estimated to be worth more than a billion dollars as it looks to bulk up its adtech capabilities, its second acquisition within a month. The pair haven’t publicly disclosed the...
LUMA’s latest Market Report highlights the public and private markets during Q1 2018. Coming off a year headlined by media’s mega mergers, the impact is expected to spur continued consolidation this year along with other market forces. In Ad Tech,...
Original Article: www.martechadvisor.com If 2016 is any indication for 2017, it will be the year of the customer experience. Jamie Anderson, Senior Vice President & CMO at SAP Hybris explains how with the surge of new technology and, with it,...
