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Solving Digital Advertising's Problems
Posts filed under: Fake News
Brand pages will now link to all the ads for that brand currently running on Facebook. Credit: Facebook Facebook is now showing every ad from every brand running on its platform, part of a new transparency push to fight the...
Last October, Facebook announced that it would start requiring advertisers to disclose their identities when purchasing space on the social network. Now, according to a report at Politico , the company is going global with the feature this week in...
Creating a fake account on social media is easy. For the most part, social networks have few built-in mechanisms for readily authenticating accounts as they are created, and users can claim to be anyone or anything they want without consequences....
As a marketer, you assume that when you buy digital ads, the ads are shown to humans visiting websites — in other words, the ads load when the pages load when humans visit. But what if I told you that...
Last month, Facebook launched a massive campaign to restore public confidence in the wake of its privacy crisis. Called “Here Together,” the campaign stretches across TV networks and cinemas throughout the 50 largest markets in the U.S. In an age...
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry’s obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to...
Just weeks ago, Unilever, one of the biggest advertising spenders in the world, threatened to pull ads from digital and social platforms if they fail to eradicate content which “creates division in society and promotes anger and hate.” Considering that...
Facebook faces the dilemma of losing trust and even users in the aftermath of the Cambridge Analytica data leak. Jefferson Graham reports. SAN FRANCISCO — Facebook is taking steps to restore users’ trust in how it handles their data in...
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