Facebook faces the dilemma of losing trust and even users in the aftermath of the Cambridge Analytica data leak.
Jefferson Graham reports.
SAN FRANCISCO — Facebook is taking steps to restore users’ trust in how it handles their data in the wake of the Cambridge Analytica revelations that have rocked the social media giant.
On Wednesday Facebook began to limit advertisers’ ability to target users. In the first change rolling out in coming weeks, Facebook said it would no longer allow marketers to use information from third-party data brokers such as Acxiom, Epsilon Data Management and Oracle Data Cloud to target users with ads.
That arrangement has allowed advertisers to target Facebook users with information gleaned from other sources, such as their offline behavior.
“We believe this step, winding down over the next six months, will help improve people’s privacy on Facebook,” the company said in a statement.
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