Posts tagged with: Privacy

“PLEASE don’t leave us.” From the dozens of e-mails in people’s inboxes, begging them to give their consent to be sent further messages, you could deduce that the senders of newsletters and the like are hardest hit by the European...
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GDPR Opens A New, Better Chapter For Digital Marketing The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising,...
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  • It’s Time for Brands to Stop Complaining About Privacy Issues and Take an Active Role in Creating a Solution
Facebook’s ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, “Facebook is complicated. That shouldn’t stop lawmakers.,”...
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  • GDPR will pop the adtech bubble
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
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  • Out of Klout: The social media scoring service is shutting down
Klout bows out. Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed to be the arbiter of influence. The company invented the “Klout Score,”...
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  • Platforms That Fail to Prioritize Privacy Will Pay the Price
It looks like we’ve reached a tipping point in online and mobile privacy: Regulators are itching to step in — not just in Europe , either—and users want action. Facebook may be dominating the headlines, but it certainly isn’t the...
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With the deadline a month away, only 40% of companies worldwide are prepared for the EU’s General Data Protection Regulation (GDPR), according to a study released on Tuesday by Crowd Research Partners. The main obstacle is lack of expert staff....
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  • Facebook limits ad targeting after Cambridge Analytica data leak
Facebook faces the dilemma of losing trust and even users in the aftermath of the Cambridge Analytica data leak. Jefferson Graham reports. SAN FRANCISCO — Facebook is taking steps to restore users’ trust in how it handles their data in...
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  • Facebook and Google Face Emboldened Antagonists: Big Advertisers
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
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  • Facebook Exec Addresses Cambridge Analytica Breach and Offers Tips to Marketers on Using Its Platform
Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That was until Carolyn Everson, vp, global marketing solutions...
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