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Posts tagged with: Native Advertising
With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company’s CMO, Keith Weed,...
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage “new” tactics, including digital influencers and particularly those rich in social currency: YouTubers, Instagrammers and bloggers with large followings. Unfortunately, the...
Just weeks ago, Unilever, one of the biggest advertising spenders in the world, threatened to pull ads from digital and social platforms if they fail to eradicate content which “creates division in society and promotes anger and hate.” Considering that...
Over the last six months, a new type of client base has been “bombarding” influencer marketing agency Viral Nation, which creates campaigns for companies like Apple, McDonald’s and the NBA . It’s the coin companies behind every random or obscure...
Original Article: martechseries.com GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and...
Original Article: customerthink.com When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing...
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: www.mediapost.com With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six digital media buying trends to expect in 2017. 1....
Original Article: www.minonline.com Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference , laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of...
Original Article: www.wsj.com Companies like TripleLift are running ‘programmatic native’ ads for brands such as Neiman Marcus Every other day it seems that a new online publisher is promising to reinvent digital advertising , amid cries from industry luminaries that...
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