Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: January 2017
Original Article: martechtoday.com The Tech Lab at the Interactive Advertising Bureau (IAB) has made its first acquisition for a new Tool Repository. The Lab announced late last week that it will take over control of an initiative originally conceived and...
Original Article: customerthink.com When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing...
Original Article: www.thedrum.com Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, criminal at worst” media supply...
Original Article: www.campaignasia.com Google’s policies were largely expanded to protect users from misleading and predatory offers, explained Scott Spencer, Google’s global director of product management for sustainable ads, in a video conference. Google declined to share the percentage bad ads...
Original Article: digiday.com Twitter’s woes are far from over, but President Donald Trump may have breathed new life into the flailing platform. Trump is a master at the art of the headline-grabbing, logic-defying, truth-stretching tweet, an unprecedented feature of his...
Original Article: adexchanger.com “ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience ....
Original Article: rethinkresearch.biz Debates around viewability and ad fraud continue to plague the digital advertising space in 2017, but thanks to data and technology improvements seen over the past few years, viewability metrics are bringing some order back to the...
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: www.the-blockchain.com Adchain , an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys , a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for...
Original Article: www.adweek.com The beauty brand is testing a new way to measure emojis. L’Oréal As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps....
