Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Ad Fraud Brand Safety
“It feels like Mom and Dad crashed the party this year,” a top agency executive said to me in a fog of rosé in Cannes last night. It’s certainly the theme of the week, which is winding down on a...
At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment, writes Lee Thompson. The digital audio market represents one of the least cluttered spaces in digital...
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report...
Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else—that five years down the road, the landscape for them is going to look vastly different than it does today. And,...
At last month’s Programmatic Summit in Sydney, a panel tackled the topic of “Kill the metrics that don’t matter”. At one point, the moderator asked each participant to nominate the two metrics they would “kill”. One of the responses was...
Fraud has always been a huge challenge for the ad tech ecosystem. The market has certain difficulties with it for its lack of transparency and control. Check the list of initiatives that help increase the level of transparency and neutralize...
By Tom Shields, Chief Strategy Officer, AppNexus Why is transparency important in the programmatic supply chain? I get this question a lot. Recently, I delivered a keynote on radical transparency at the Programmatic Summit in Sydney. The session went well—until...
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.itproportal.com It wasn’t just the news of Trump and Brexit that dominated headlines in 2016 – adblocking also remained high on the news agenda after experiencing a roller-coaster year. Murmurs among the industry claimed that 2016 would represent...
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