Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ads.txt
Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the...
Ad fraud is a major concern in the media industry, being rated as anything between a mild annoyance to the very death knell of programmatic advertising, depending where one sits on the issue. And if you thought this was a...
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed tend to be displeasing more often than anyone...
Procter & Gamble has vowed to take back control of the advertising process, investing in its own data platform and analytics While buying advertising through TV, radio or print is relatively straightforward and predictable for brands, the rise of digital...
“It’s time to grow up. It’s time for action.” Marc Pritchard, CEO of Procter and Gamble, shared these words with digital advertisers worldwide in 2017, and the statement echoes into today’s advertising technology landscape in the dawn of the GDPR...
World Federation of Advertisers’ members including Procter & Gamble, Unilever, Mastercard and Diageo issue a bugle call for all players of the complex adtech ecosystem – ad-tech companies, agencies, publishers and platforms – to work with advertisers in an effort...
Andy Batkin, CEO of Duration Media stated, “Our network enables publishers to increase their inventory and revenue by 20 percent-100 percent, while guaranteeing to advertisers that their ads were 100 percent in view, with a fully engaged user, in a...
NEW YORK–( BUSINESS WIRE )–The IAB Technology Laboratory today released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms...
GDPR has become a strong incentive for big companies to cut loose small partners, writes lawyer and entrepreneur Zachi Zach. The deadline for compliance with the European Union’s General Data Protection Regulation (GDPR), May 25, 2018, is quickly approaching. GDPR...
It looks like we’ve reached a tipping point in online and mobile privacy: Regulators are itching to step in — not just in Europe , either—and users want action. Facebook may be dominating the headlines, but it certainly isn’t the...
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