NEW YORK–( BUSINESS WIRE )–The IAB Technology Laboratory today released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation.
“Ads.txt has rapidly become a pivotal tool in fighting ad fraud, preventing bad actors from profiting off of valuable publisher domains”
Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their authorized sellers and resellers, signaling to buyers exactly which supply paths to the publisher’s inventory are legitimate. The new IAB Tech Lab ads.txt aggregator is based on the largest web crawl for these ads.txt files. The service currently tracks over 2 million domains that have implemented ads.txt, compiles the contents of the crawled files, and makes the resulting data available to subscribers of the ads.txt aggregator on a daily basis.
“Ads.txt has rapidly become a pivotal tool in fighting ad fraud, preventing bad actors from profiting off of valuable publisher domains,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “The new ads.txt aggregator is a powerful resource that supports transparency into authorized sellers, giving the buy side up-to-the-minute intelligence to ensure that they are always working with sanctioned partners.”
The aggregation service is available to IAB Tech Lab members for an annual fee of $5,000 from date of subscription, and to non-members for $10,000, both with automatic renewal. The aggregation is primarily intended as a wholesale replacement for companies that choose not to manage their own crawlers and are looking for comprehensive ads.txt data. Alternatively, some subscribers may choose to use IAB Tech Lab’s aggregation to supplement their own research and understand the broader market’s deployment of ads.txt.
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