Digital Advertising Blog
Solving Digital Advertising's Problems
Posts tagged with: Ads.txt
Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the...
NEW YORK–( BUSINESS WIRE )–The IAB Technology Laboratory today released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms...
Dive Brief: Nearly two out of three advertisers think ads.txt is a step in the right direction in reducing ad fraud, according to a new study by Oath made available to Marketing Dive. More than 50% of advertisers said ads.txt...
It has been nearly a year since the Interactive Advertising Bureau Tech Lab introduced ads.txt as a way to ward off certain forms of programmatic ad fraud. In that time, publisher adoption and advertiser enforcement of ads.txt have increased ....
